SHARING KNOWLEDGE
More and more, the future lies in partnerships that promote cooperation and the exchange of know-how. The best results are achieved by facing challenges in an innovative way and bringing together different experiences, visions and interests. This dynamic can lead to the creation of new solutions that will become benchmarks for the hygiene products market.
Our Eucafluff® Application Service team follows this path and reinforces the strategy of sharing know-how with customers, in the different stages of projects that benefit from the use of our short fiber. From our eucalyptus fiber education to transferring technical knowledge to guarantee the best use of eucalyptus fluff, all efforts are focused on optimizing this exchange , as well as ensuring the best interaction between teams. This is what we call the customer experience journey. It creates connection and facilitates the exchange of information, as the real driving force to boost “fiber to fiber.”
This technical journey has many steps. It starts with a technological assessment, which is key to understanding the need, or not, to adapt the equipment for the use of short fiber. The level of complexity of this adaptation varies according to the profile of each industrial facility and the objectives of each partnership. From adjustments in the production process to co-creation with product engineers, we develop projects with our customers that involve the use of up to 100% eucalyptus fiber. Success depends on our mutual knowledge.
What is at stake, considering the opportunity of working in partnership, is the diversification of the portfolio with new projects that can lead to disruptive innovation. The final goal is to meet the current demands of our consumers, who ask for more quality comfort and commitment to the sustainability of the planet. For each new project, the journey is made up of positive steps that drive the development of the industry and create new business opportunities. Our work, as those responsible for the Eucafluff® Application Service, is based on three pillars that foster our culture of innovation at Suzano: developing innovative technology, solving complex problems and supporting innovation processes. We always consider our customers’ actual needs—in the present, while also looking to the future.
A good example of how these pillars support us in practice is when we are faced with the challenge of achieving the highest level of fiberization with short fiber using hammer mills projected to run with long fiber. To support our customers at this stage, we rely on our acquired technical know-how related to short fiber, which is constantly renewed through direct contact with machinery manufacturers. This engagement enables us to find breakthrough solutions, together with our customers and partners, to achieve the desired results. A few years ago, we started partnering with the industry to ensure that new machines can work with short fiber, delivering the expected performance using eucalyptus fluff. We believe that as industrial complexes renew or adapt, the use of short fiber will take a quantum leap forward. To encourage this change, we also have many research studies involving our R&D technology centers and partnerships with universities.
When we can look forward together, we see that changes are inevitable and welcome to meet the challenges that society faces today, in the search for a more sustainable future. With the energy of startups, we want to do things differently and break market paradigms.
We invite you on this journey, through a long-term partnership to create more innovative and sustainable products for the next 100 years of the hygiene products industry. Schedule a meeting with our Eucafluff® Application Service team to find out, in detail, why our eucalyptus fiber has increasingly gained the trust of the industry and the hygiene products market. Discover Eucafluff®, the fluff of the future.
If you are curious and interested in learning more about our Eucafluff, send me a message @Joas Junior or contact directly our team by e-mail eucafluff@suzano.com.br.
